Frank Seltzer
Activation + Art Licensing

A travelling festival portrait studio celebrating identity, expression and the vibrant faces behind the Frank Seltzer community.

Artwork licensing project created for the “Faces of Frank” activation and working with the team at Playground developing a bespoke version of my Loose Ends visual language to run across the campaign, bringing colour and physical/sculptural elements bringing energy into a mobile photography studio appearing at major European festivals and events including DGTL Festival, Tropikali Festival, Amsterdam Pride and Duikboot Festival.

The activation invited festival-goers inside a roaming photo studio where professional photographers captured authentic, non-glossy portraits celebrating individuality and self-expression. Each image was live-printed and displayed on site, forming a growing physical gallery of the many Faces of Frank across the summer.